With just one week left in 2023, so many of you are looking at the New Year’s finish line and wondering how to have the biggest impact on your year-end fundraising.
And, you still haven’t tapped into your email list.
So I’m going to say it louder for the people in the back:
📢 Email equals money.
Email is your NPO’s single most impactful form of communication for relationship building and solicitation.
That’s why ramping up your email marketing efforts for 2024 is a worthy goal. 🙌
You might be thinking…
But, Rhea, the idea of sending too many emails makes me sweaty. What if my list gets bored, annoyed, angry, [fill-in-the-blank], and unsubscribes? 😱
And to that, I would say, your unsubscribes are doing you a huge favor by clarifying their intentions from the very start. They were probably never going to donate anyway.
Hands down, email is the BEST place to nurture your donors, provide value, easily purge non-supporters, and get the word out about your upcoming events and opportunities.
But for your emails to work, first, you have to get started.
So how can you know what kinds of emails to send, what content to include, how often you should solicit, what platform to use, etc.?
Without further ado, I want to introduce you to this week’s podcast guest, Christina Edwards!
🎤🎤🎤
Burned by social media and its tiny ROI? 📥 Time to make email your BFF for bringing home the bacon in 2023!
Digital marketing maven Christina Edwards explains why email crushes social media when it comes to converting supporters into donors. Listen and learn why you should centralize and optimize this workhorse channel ASAP.
We cover the ideal email frequency, metrics to track, ingredients for compelling subject lines and content, tips for cleaning your list, and plenty more nuts and bolts. Christina also shares tactical ideas for year-end campaigns.
Her bottom line says it all: “The more emails you send, the more money you make. The two go hand in hand.” So get over your fear of flooding inboxes and start maximizing this money magnet!
Ready to have a breakthrough in connecting with supporters? Christina is bringing the email excellence – listen up and take notes 🎧: https://podcasts.apple.com/us/podcast/267-email-your-first-stop-for-funding-with-christina/id1436858854?i=1000638939416
