Building a nonprofit brand that sparks OBSESSION with Emily Heyward

Hey.  So, my pal, Emily wrote a book called Obsessed.  She also happens to be the branding genius behind household brands like Casper, Boxed, and Allbirds.  So, yeah, she knows a thing or two about branding.  Listen in to this episode where Emily drops huge value bombs like:

1) How to simplify and streamline your message (literally, NOBODY needs to know about the mind-numbing details of your mission)

2) Why a five-minute elevator pitch is actually a massive failure

3) How to use qualitative research to WIN

4) How the fear of death will help you to clarify your message

5) How good branding is about the emotional experience of your end user and what Danny Meyer knows better than anybody.

Listen and learn!  To learn more about Emily, check her out here: https://redantler.com/

To buy Obsessed, click here: https://amzn.to/3f7Bure

Host

Rhea Wong

I Help Nonprofit Leaders Raise More Money For Their Causes.

Schedule free session

January 30th at 2pm EST

Blueprint for Major Gift Excellence Webinar: 2025 Success Starts Now

In This Webinar, You will learn how to identify top donors, craft compelling asks, and build lasting relationships to secure transformational gifts and make 2025 your best fundraising year yet!