Ah, Giving Tuesday for fundraisers: it’s like Christmas, Tax Day and Lunar New Year all rolled into one. Love or hate it, my friend Asha Curran (CEO of Giving Tuesday) shares her perspective on it. She offers some best practices, advice on what to avoid, surprising stats and how to inspire generosity year-round. This is a really important and full-hearted interview for any (read: all) fundraisers who are thinking about participating in Giving Tuesday and joining the global generosity movement. Top quote: “People don’t get tired of giving just like they don’t get tired of loving.”
For more about Asha and Giving Tuesday: https://www.givingtuesday.org/
