We all aspire to treat each donor as a valuable part of our organization regardless of their donation amounts.
✨It is part of what makes us human and not robots. We see the inherent value in each person and want to connect on a deeper level to hear the stories that make them who they are. We are not only building organizations but stronger communities.
Unfortunately there can be a lot of pressure to keep throwing ask after ask towards our donors without considering their feelings.
But when a 3% response rate is the norm, we need to reevaluate our model of asking.
Yes, it can be scary to face donor opinions, but it will help you understand them more completely. Real conversations with real people will build trust. It will take time and practice, but the results are well worth it!
👉 Here are some solutions to help you begin to be something different:
💡 Identify new measures to reaffirm value in your donor relationships. It’s not about the numbers; it’s about the depth of the connection.
💡 Ask your donors how you are making them feel: Do you feel like an ATM or a human that wants to tell your friends?
💡 Don’t be afraid to try new methods of communication with donors. Build communities of humans instead of clicking donors.
Find out all of the details in this week’s podcast as we dive into relational fundraising! Catch it all here: Ep. 291: Why Fundraising is Broken with Allison Fine
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Do your donor relationships feel like transactional nightmares or mutually beneficial partnerships?
Post 2020, many nonprofit executive directors find themselves wrestling with dwindling donor bases, transactional relationships, and the struggle to turn one-time gifts into enduring support. The transactional approach is not only soul-sucking for your staff but also ineffective for fostering long-term donor relationships.
The same old tactics just won’t cut it if you want to attract and nurture the donors of tomorrow.
Allison Fine of Every.org has dedicated her career to merging technology with social good. From her early days in the nonprofit sector to writing influential books like The Networked Nonprofit and The Smart Nonprofit, Allison has been a thought leader and advocate for ethical, relational fundraising.
Tune in to this episode to hear Allison Fine’s fresh take on turning fundraising from a transactional nightmare into a relational dream.
Trust me, you won’t want to miss this one!
Stay tuned, stay inspired, and let’s rebuild the future of fundraising together!
