I’m going to blow your mind.
Ready?
The money that you raise does not come from your donors.
One more time for the people in the back.
The money that you raise does not come from your donors.
Your donors are merely conduits through which money flows.
The money comes from the value you are creating in the world and your effectiveness in communicating that value.
There is some pile of money out there with your name on it and you unlock it by creating value, impact and positive change AND telling everybody about it with passion, clarity and love. The money is there. The universe wants you to have it and it is funneled through your donors.
Money comes to you in proportion to the value you create: for your donors, for your clients and for the world.
So, the question is not: how much money can I raise?
The question is: how do I create the most value for all my stakeholders so that I can create the flow of money?
